Firstly, let’s delve into the newer edition, Meta Business Suite. This social media management site can be defined as a centralized area to manage your FaceBook, Instagram, and messaging tools in one place so you can save time while creating connections with more people. Cross-platform functionality is one of Business Suite’s most appealing features, as the ability to view all social activity at-a-glance and manage multiple Meta inboxes makes community management ultra-simplified. In addition to community interaction, you can also create and schedule posts and stories on both Meta platforms from Suite, making cross-platform brand consistency effortless. Meta Business Suite is also a great tool for tracking page insights and trends, that can help you to better understand your audience on FaceBook; which is easily accessible on mobile or desktop. Lastly, although we strongly advise against it, Meta Business Suite allows you to boost posts as a way of “creating an ad”, which we will provide better alternatives for below, so keep reading to find out!

Next, we will dive into the world of Meta Business Manager, which is a free site to manage your Facebook page setting, ads, and assets all in one place. If you have a Facebook business page, it is essential to have Meta Business Manager, as it is the only way for your organization to truly “own” your FaceBook page and domain. Additionally, Business Manager allows you to create and track the ad campaigns you are managing, access and control billing settings, and create custom audiences for ads. On Business Manager, you have the option to allocate specific tasks across your team, or to add an agency or marketing partner to assist in managing your business account, all in a safe and secure fashion. Finally, Meta Business Manager gives you the ability to create Meta pixels, which are pieces of code on your website to track conversions, build audiences, and get insights.